Southeastern VT Childcare Coalition | Brand & Social Media

Service

Brand Identity

Client

Childcare Coalition

Year

2023

The brief Professional authority rooted in community

The coalition needed to stop looking like a traditional, "youthful" childcare service and start looking like the powerful advocacy group they are. They were focused on systemic change, but their brand felt stuck in the classroom. I worked to shift their identity toward a professional, authoritative look that can hold its own in policy meetings.

Deliverables

Full brand identity

Campaign Merch

Business cards

Event Signage

Role & Collaboration

Strategic Lead

I shifted the visual identity away from the usual "kids' stuff," creating a look that’s professional and authoritative enough to hold its own in policy meetings.

Synthesis

I worked closely with the team to translate complex advocacy goals into a design language that feels grounded in the Vermont community but capable of driving structural change.

Execution

I led the rollout of the new branding, ensuring the organisation finally had a unified, recognisable voice across the entire region.