Brand Identity & Social Media
Social Camel
The brief
Playful production with puns galore
Social Camel needed a brand that didn’t take itself too seriously but could still hold its own as a professional video production studio. The challenge was proving that you can have a "puns galore" personality and still be taken seriously by premium clients. We needed to be punchy, without feeling amateur.
Deliverables
Full brand identity
Marketing Stationary
Social Media Assets
Studio Signage
Custom Merch
Role & Collaboration
Creative Direction
I took their playful brief and grounded it in a design system that feels fun without feeling amateur—sophisticated enough for high-end production.
Tone Development
I curated a desert-inspired palette and used soft, rounded typography to mirror the rolling dunes of the brand’s name.
Execution
I managed the design from the logo typography to the marketing collateral, making sure the brand felt cohesive and polished—never gimmicky.
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