CABŌ
CABŌ sought a unique visual identity to differentiate its hand-poured candles in a crowded UK market. The goal was to pivot away from mass-market candle aesthetics toward something deeply sophisticated. We built a high-end narrative centering on the concepts of ritual and nighttime calm—developing a signature logo mark where the 'O' evokes both the physical candle and the moon.
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I established a visual language that balances luxury with tranquility, creating a brand that feels like a quiet evening ritual.
I developed the custom typography and lunar-inspired logo mark to give CABŌ a distinctive, iconic presence on the shelf.
I managed the layout and material specs for the packaging, ensuring the tactile experience matches the high-end product within.
