OOHPod was moving from a simple locker service to an experience-led lifestyle brand. The goal was to secure venture capital funding with a pitch deck that sold the "OOHPod moment"—and then translate that into a smooth, easy digital journey for the customer.
I shifted the narrative from "locker hardware" to "lifestyle ease," helping the team build a VC-ready story.
I redesigned their locker screens to make the whole process feel like a "digital concierge" rather than a vending machine.
I built a visual ecosystem—from pitch decks to large-scale signage—to make sure the brand looked big and professional as they scaled.