OOHPod
OOHPod was moving from a simple locker service to an experience-led lifestyle brand, and needed to raise venture capital to make that leap. The challenge was proving the "OOHPod moment" was real on paper, before the product could prove it in person.
Talking to the OOHPod team, it was clear the product was already ahead of how it was being pitched. Investors and customers alike were still hearing "locker hardware" when the real story was lifestyle ease — the gap wasn't the product, it was the narrative around it.
That reframing shaped every screen and page. I redesigned the locker interface so it felt like a digital concierge guiding you through, not a vending machine dispensing a code, and carried that same ease into the investment pitch deck — visuals built to sell the "OOHPod moment" at a glance.
From there I built out everything the brand needed to scale — the pitch deck, social content, LinkedIn banners, pull-down signage — so it looked established and investor-ready at every size, from a laptop screen to a shopping centre wall.
