Soap
Inspired by original family recipes, this brand needed an identity that felt like home. The goal was to develop a modern take on 50s vintage design that balances a nostalgic, homemade feel with a professional commitment to sustainability. We developed a brand storytelling approach grounding the identity in the heritage and nostalgia of the brand's artisanal roots — curating a vibrant, sustainable colour palette paired with bespoke illustrative accents to emphasise the natural nature of the line.
Developed a modern vintage aesthetic, grounding the identity in the heritage and nostalgia of the brand's artisanal roots.
Curated a vibrant, sustainable colour palette paired with bespoke illustrative accents to emphasise the natural nature of the line.
Managed the design of all touchpoints — from recycled packaging to digital assets — ensuring the identity feels both professional and deeply personal.
