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Rock River Spirit Connections Hero
Branding

Rock River Spirit Connections

Service

Brand Identity Design

Client

Kim Friedman

Year

2024/2025

Identity Mockup One
The brief Translating Divine sensitivity into a visual soul

The practice needed to move away from supernatural clichés toward a visual identity that felt inherently Divine, refined, and grounded. The challenge was to bridge the gap between technical mediumship and a warm, accessible spiritual presence. We reimagined the brand identity to strip away mysticism-heavy tropes, focusing on a grounded, "Divine" aesthetic — translating the founder's professional training into a visual language that honours the bridge between inward reflection and outward presence.

Deliverables
Full Brand Identity
Business Cards
Merchandise & Apparel
Website Design Assist
Custom Illustrations
Custom Spiritual Illustration 02
Role & Collaboration
Strategic Positioning

Reimagined the brand identity to strip away mysticism-heavy tropes, focusing on a grounded, "Divine" aesthetic that appeals to a sophisticated clientele.

Insight Integration

Translated the founder's professional training into a visual language that honours the bridge between inward reflection and outward presence.

Execution

Oversaw the design of all brand collateral and digital assets, ensuring the refined visual soul of the practice resonates with those seeking both clarity and comfort.

Website Interface Design Flora Business Card Scene
Main Logo
Apparel Mockup Merchandise Mockup
Custom Spiritual Illustration 03